Software Giant Creates and Delivers a Comprehensive Learning Path for Certification Success

A leading cloud-based American software company, specializing in customer relationship management software and applications focused on sales, customer service, marketing automation, e-commerce, analytics, and application development. 

The client aimed to certify millions of administrators and sought to establish a comprehensive learning pathway for an Administrator Certification Course. While they had developed the course content, it needed an online platform and a clearly defined certification trajectory. This gap necessitated considerable effort to consolidate content from various sources, curate relevant learning paths, and facilitate user access through an intuitive interface. 

A vast array of existing materials required organization, including Instructor-Led Training (ILT) sessions, tip sheets, eLearning modules, preparation guides, videos, and self-study resources. The course’s primary objective was to empower users to maximize the capabilities of the CRM platform, focusing on data structuring, user management, access control, and workflow creation.

To address the client’s needs, we implemented a strategic approach focused on creating a unified interface that facilitates easy access to related materials and enhances the overall learning experience. The highlights of the solution are outlined below:

1. Structured Learning Journey: We designed a comprehensive learning pathway for the Administrator Certification Course, ensuring that the curriculum is role-based and aligns with the specific needs of users.

2. Content Aggregation and Curation: Our team recreated course content by aggregating and curating materials from various sources. This effort resulted in a cohesive and relevant curriculum tailored to the roles of administrators.

3. Intuitive User Interface: We developed an intuitive user interface that enables users to easily navigate and access course content. This design prioritizes user experience, ensuring that learners can find the resources they need with minimal effort.

4. Device-Agnostic Solution: Leveraging a user-responsive template, we built a device-agnostic solution that allows learners to access the course materials seamlessly across various devices, enhancing flexibility and convenience.

5. Virtual Labs for Hands-On Experience: To provide learners with practical experience, we deployed virtual labs that redirect users to the existing lab environment. This hands-on approach fosters engagement and reinforces the skills necessary for effective CRM platform management. 

By implementing these strategic solutions, we aimed to create an enriching learning environment that empowers administrators to excel in their roles.

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Expanded Reach and Increased Certifications: Our solution significantly improved learner participation, engagement, and overall experience. The key benefits of this initiative include:

• Coherent Certification Experience: We streamlined content elements to provide a cohesive certification experience, ensuring that learners could navigate the course with clarity and purpose.

• Enhanced Lab Environment: By creating an improved lab environment for hands-on experience, we enabled learners to acquire practical knowledge, which is essential for mastering the CRM platform.

• Increased Certification Enrollment: Our efforts led to a notable rise in certification enrollment, directly contributing to enhanced revenue for the client.

• Transition to Monetization: We facilitated a successful transition from product adoption to monetization, positioning the client to capitalize on their training offerings effectively.

Overall, these impacts not only elevated the learning experience but also positioned the client for sustained growth and success in the certification landscape.