Sales Growth Begins with Confident Sales Teams
There is no shortcut to effective sales training. However, AI tools and capabilities can help you amp up your sales training.
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71%
of top-performing sellers rate the sales training they’ve received as extremely or very effective.
46%
of sales reps didn’t plan on establishing a career in sales initially and are in dire need of sales training to be sales-ready.
55%
of sales reps lack fundamental selling skills.
Companies that invest in comprehensive, continuous, and personalized sales training programs see significant improvements in sales performance, win rates, and profitability.
Companies that spend over $1500 per employee on training programs had gross profit margins 24% higher than those that did not. Companies whose employees rated their sales training as “exceeds expectations” had higher win rates at 52.6% compared to companies where training programs only “met expectations.”
In conclusion, implementing comprehensive sales training programs serves as a critical foundation for driving revenue growth, enhancing profit margins, and ultimately achieving the organization’s overall success.
What Are the Financial Benefits of Sales Training?
Significant ROI:
Investment in sales training yields an average ROI of 353%. Sales training can significantly reduce the time it takes for new sales hires to start hitting their goals, from 9 months down to a much shorter ramp-up period. This accelerates the productivity and revenue contribution of new sales team members.
Reduced Hiring and Onboarding Costs:
When employees feel invested in with training and coaching, they are more likely to grow with the company, leading to higher retention rates and less budget spent on hiring and onboarding new talent.
Better Customer Experience & Retention:
Effective sales training and coaching help salespeople provide a more personalized and valuable experience for customers, leading to higher customer satisfaction and retention. With better communication skills, sellers can resolve issues and retain unhappy customers.
Improved Sales Performance:
Sales training can improve a salesperson’s performance by up to 20% and dramatically increase win rates from 21% to 70%. Training can drive improvements in key sales activity metrics like talk time, conversation length, pipeline velocity, and show rates.
Higher Profitability:
Companies that spent over $1,500 per employee annually on training had gross profit margins 24% higher than those that did not. Continuous training can also result in 50% higher net sales per sales rep and higher profit margins.
What Can You Do Today?
Organizations must look to create and deliver learning experiences that will matter to them and help them achieve their goals. To motivate salespeople for training, make it highly relevant to their goals and challenges, using engaging, interactive formats that clearly demonstrate real-world applications for boosting sales success.
ASSESS your team members’ goals and requirements. What type of training adds value to help them perform at the highest level? From product training and technical capabilities to networking and soft skills, find which one(s) are dear to them.
UPSKILL to boost your team’s skills and knowledge. Deliver training experiences that motivate learners and help them retain information longer. Deploy learning modes and methods that make learning engaging and accessible to all.
EMPOWER your team with job aids and resources that learners can use practically and seamlessly to resolve customer issues. Equip them to problem-solve easily and build personalized and lasting customer relations.
OPTIMIZE training initiatives to drive sales performances and results. Leverage learning technologies and the power of AI to achieve desired results quickly. Influence behavior changes with immersive sales enablement training.
What is Sales Enablement?
Sales Enablement is the process of providing sales teams with the resources, tools, and training they need to effectively engage buyers and drive revenue. It ensures sales reps have the right skills, knowledge, and content to successfully navigate the sales cycle and overcome any obstacles they may face. Sales enablement is crucial because it aligns marketing and sales efforts, empowers reps to be more productive and consultative, and ultimately helps organizations achieve better sales results.
How Does ELB Learning Do Sales Enablement Training?
Your sales team is busy. We get it. But you still need to keep them sufficiently trained on sales best practices, new technologies, or new products. We can help you create an immersive training program that they’ll actually want to complete and that they feel is worth their time. ELB Learning offers the most comprehensive suite of products and services worldwide to ensure businesses distribute more immersive and impactful learning.
The Sales Enablement Practice Group at ELB Learning has the learning strategy talent to map out a plan for success. Composed of learning experience strategists, game designers, virtual reality experts, software developers, and visual designers, we craft immersive training programs that will motivate sales teams and make them want more. Whether you need to train on sales skills development, sales process, or product training, our Sales Enablement Practice Group will strategically bring innovation to your learners so they actually enjoy training!
ELB Learning possesses the expertise and capabilities to craft and deploy a truly transformative sales training methodology that consistently delivers these game-changing results.
From evergreen techniques to the power of AI innovations, discover the new era of sales training courses.
Understanding When and How to Use the Right Training Modality
We evaluate what type of learning challenge you’re facing and create a plan with the training modalities that best align with your learning outcomes and will appeal to your learners. We may suggest a hybrid approach, a combination of tech solutions that will educate and motivate a team with varying learning styles.
Whether you take inspiration from these success stories or craft your own unique path, ELB Learning can help you create better learning experiences for your sales.
Our goal is to create an impactful learning program that will get you the business results you want. At ELB Learning, we promote an agile, iterative, and learner-centric approach that ensures programs are deployed on time and helps sales professionals achieve their real-world performance goals.
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